Here's what is refreshing about Nick Denton's approach to B2C blogs. He doesn't look at them as the second coming but rather as a low-cost, easy to launch Web publishing platform that reaches a demo advertisers want to grab. In the case of these three new efforts - lads.
God forbid a few other people take that approach, this blog thing might even turn into a business.
Read more about them.
Jalopnik logo via nickdenton.org
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